Timeless Mucha. The Magic of Line


Doors accompanies the Mucha Foundation and the Guardian Art Center to show the largest retrospective of Alphonse Mucha (1899-1900) in Beijing in July 2022. The exhibition “Timeless Mucha: The Magic of Line” celebrates through about 300 artworks the unique style of an artist considered the first advertising artist and the legacy he left to comic book and manga illustrators over the past 60 years.

Alphonse Mucha, series "The Seasons", 1896, ©Mucha Trust

What is it, Art nouveau? […] Art can never be new. 

Alphonse Mucha

Alphonse Mucha first arrived in Paris as an international student in autumn 1887. During these golden years in Paris, known as the Belle Époque (Beautiful Age), Mucha emerged as a graphic artist. In the field of poster design in particular, he established and developed a new and distinctive mode of visual communication.

The Mucha Style was not derived from any specific art movement or school. It was a mode of expression developed in response to the circumstances of its era, in which Mucha, coming from the Czech region, dreamed of his homeland’s resurgence, while travelling to the European artistic and cultural centres of Vienna, Munich, and Paris as he pursued his studies and career as a painter.


Alphonse Mucha, poster for "Gismonda", 1894. © Mucha Trust.


Alphonse Mucha, "The Precious Stones: Topaz", 1900, © Mucha Trust.


Alphonse Mucha, "The Precious Stones: Ruby", 1900, © Mucha Trust.


Alphonse Mucha, "The Precious Stones: Emerald", 1900, © Mucha Trust.


Alphonse Mucha, "The Precious Stones: Amethyst", 1900, © Mucha Trust.

The exhibition is divided into 5 sections :

  • Inspirations of the Mucha Style” reveals the artist’s footsteps from his boyhood in Moravia through the 1890s, when he attained fame as a poster designer and presents various works of art, crafts, and books from his own collection that contributed to the development of the Mucha Style. Mucha remained a devoted collector throughout his life, and drew on these objects as sources of inspiration for his own work.

  • The Art of Storytelling” shows how Mucha began treating illustrations as works of fine art, and decided to produce illustrations following the academic procedures and methods of formulating concepts and making sketches and studies.

  • Le Style Mucha & Its Idiom” features Mucha’s most renowned artworks. He gained fame as a poster artist after he happened to receive a commission for a theatre poster, Gismonda (No. 52) featuring the great French actress Sarah Bernhardt. Mucha became Bernhardt’s exclusive designer. He not only created theatre posters but also stage sets and costumes. Mucha’s ‘beautiful, approachable, and memorable’ poster design came to be known among Parisians as ‘Le Style Mucha’, and formed a template for modern Art Nouveau.

  • Art Nouveau Revival & Counterculture” shows how Mucha’s graceful, peaceful, ans ideal fantasy world has been reappropriated by the 1960s’ counterculture movement.

  • The Manga Style – The Line of Beauty” later on, in the late 1980s, the Mucha aesthetic was also discovered by the makers of emerging computer games and fantasy novel illustrations, two strongly connected genres.

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Director of the UCCA Center for Contemporary Art in Beijing since 2011, he hosted the most important Picasso exhibition in China in 2019, produced and toured by Doors.


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