Meet the Masters: Van Eyck, Bruegel and Rubens

type immersive exhibition
locationMeet you museum (Beijing)
dates1 october 2022 - 02 january 2023
artistsVan Eyck, Bruegel, Rubens
FOR, meet you museum

“Meet The Masters” is an immersive digital exhibition about the three great Flemish masters: Jan Van Eyck, Pieter Bruegel and Peter Paul Rubens. Thanks to the latest video mapping techniques and 360° projections, “Meet The Masters” offers a dazzling experience in which the paintings come to life. The exhibition opens on October 1st at Meet You Museum (798 District) in Beijing, following its success in Brussels.

Exhibition view of "Meet the Masters". Courtesy of

Although the three masters lived in three different centuries, their inspiring moments of life and genius creations are introduced in one innovative art experience. The three masters welcome visitors into their studios, where their artworks come to life as they listen to their stories. The use of high-tech imagery, video-mapping and 360° projections makes it possible to zoom in on impressive details.

Through an immersive audio experience, and thanks to the audio guide created by art historians and scriptwriters, one will gain an understanding of their great talents and methods of working. The soundscape, the expertly compiled historical background, the storyline and the many special effects make it seem like the audience is really a part of the world in which they lived. In the final room of the exhibition, the three Old Masters gather in the castle of Rubens and have an imaginary conversation about their mutual influences, allowing visitors to gain an understanding of the evolution of Flemish art through the 15th, 16th and 17th century.

Designed by (a multimedia agency based in Belgium that uses the latesttechnologies to create digital art projects), “Meet the Masters”  travels to China for the first time. With its educational and entertaining value, it is addressed at all audiences, so that adults and children, art lovers and amateurs can discover or rediscover some of the greatest masters in Europe’s art history. 

Courtesy of


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